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Andrés Rojas: “We have managed to show that Latino DNA can expand worldwide”

The CEO of GCE Global Solutions placed the Colombian company among the most outstanding in its field internationally.

GCE Global Solutions opened its GCE XPERTS podcast space by interviewing Andrés Rojas, founder and CEO of the company that has innovation and trust as the main tools to be among the best in the world.

In this premiere, the master in International Trade tells us the history of the company since its inception more than 20 years ago and its adaptation to the needs and desires of customers, as well as the constant updating of its services provided thanks to changes in technological tools.

Today, GCE Global Solutions is among the 100 largest networks of accountants and lawyers worldwide. In addition, they have a network of 450 country partners with information from more than 216 countries worldwide. Obviously, this did not happen on its own. Andrés Rojas had a lot to do with it.

It all started in Colombia in 2001. At that time, Andrés with his team and partners founded a collections outsourcing company. They were creating their networks of lawyers until they had a national scope. To this, they added innovation: “We began to enter technology so that customers are served in the best way.” By 2019, with a great international reach and providing more and better services, they managed to enter the ranking of global firms for their networks of accountants and lawyers. They had greater added value and were showing the full potential of their DNA.


When Andrés is asked what exactly they do, he has a fairly technical definition: comprehensive business management outsourcing. “We are a global solutions company”, he explains later. “We facilitate the processes for companies to focus on their core business”, he adds, detailing that they can offer payroll management with human resources, accounting and financing management.

There are two points that have been and are key to the development and growth of the company: innovation and trust. “We are working on digital transformation all the time. We have access to a lot of data and we develop artificial intelligence processes on it to help professionals make decisions”, he says about the first point. “Inside the network we have a code of ethics and there are computer controls. That gives us credibility”, he complements about the second.

The times of the pandemic were times of crisis, but with them there were also opportunities for innovators like Andrés: “Many of the companies worldwide needed to hire people who were geolocated somewhere in the world and we managed to create that parent company in charge of all the PEO processes regardless of the country in which they are located”.

And that’s not all. Andrés Rojas and CGE Global Solutions continue to innovate. In the GCE XPERTS podcast, the CEO mentions different examples of what they have been working on. Developing a global payroll calculator and legal solutions software in-house are just two examples. Without a doubt, they want to continue demonstrating that “Latin DNA can expand worldwide.”

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