The author of the book “What a Manager shut up” is an influential opinion leader in human resource management.
In this new chapter of GCE XPERTS, Leonardo Muñoz, an industrial engineer specializing in commercial, cultural, and communications management with leadership, tells us about his experience driving a successful employer brand with global scope.
Temporades of GCE Global Solutions has grown from the hand of this consultant who told us some of his secrets. The problems are broad, and the solutions are clear. One point that should never, but never, be left aside, according to Leonardo, are values. They cannot stay only in the company’s description nor only in the employees’ memory. They must be lived, felt, and applied daily by all employees.
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Nowadays, it is common to hear about some problems in companies. High turnover rates, low motivation because of employers’ bad practices, and labour lawsuits that can even cause union problems are some examples that end up hurting everyone with a bad working environment and subsequent lousy exposure. This, obviously, can be avoided, and our interviewee knows how.
The goal for the engineer is, first of all, to “structure internally to avoid problems.” Then, the process is from inside to outside. First, you must be aware of human resources, internal and external communication, and the marketing side.
We return, then, to the basis of everything: values. In human resources, if we want the best personnel, says Leonardo, we must ask ourselves: are we the best place to work for our collaborators? If the answer is no, “we have to change that image positively, with professionalism and highlighting the value of our employees.
“We don’t have an idea of how much damage the lack of values does,” assures the specialist citing examples of companies that have lost their prestige for internal workers and external consumers. “The lack of values affects a lot,” he continues in the GCE XPERTS podcast. For this reason, he recommends the road that is not easy but must always be on the horizon: “Values are the main reason for the development of any brand.”